Bullseye Mind

Bullseye Mind: Mental Toughness for Sport Shooting is one of the most practical and shooter-specific mental training books available. Written by sport psychologist Raymond Prior, the book strips mental toughness down to simple, controllable principles that directly influence shot execution and match consistency. Its defining strength is clarity: instead of abstract psychology, Prior explains how shooters think themselves out of good performances and how to replace that with a trusting, task-focused mindset. The book is highly applicable to rifle and pistol shooters at all levels, from juniors to Olympians.

Main Sections of the Book

• Foundations of Mental Toughness – Thought control, choice, attitude
• Mindset for Execution – Trust vs. overthinking
• Motivation & Identity – Ego vs. mastery orientation
• Emotional Control – Nerves, fear, anger, pressure
• Practical Competition Tools – Routines, resets, visualization
• Long-Term Development – Consistency, confidence, enjoyment

Why This Book Stands Out

• Written specifically for shooting, not adapted from other sports
• Strong emphasis on process over outcome
• Extremely coach-friendly and easy to implement
• Ideal companion to With Winning in Mind and The Confident Mind

From a coaching perspective, Bullseye Mind is one of the best resources for teaching athletes how to think on the firing line—especially when pressure is highest.